Our Town’s ICE Fight: Ugly on the inside and out.

The words ‘Our Town’ gives the viewer a sense of ownership and gives the brand flexibility to be taken to another demographic.

The town is fighting against the drug being brought into our region and fighting against the associated behavioral issues that come with ICE usage. Users of ICE are also fighting their own battle to break free from the drug's hold.

“UGLY ON THE INSIDE AND OUT”,

INSIDE: This is relating to how ICE makes you commit acts that are completely out of character. Violence, disorganized, chaotic, diminished social ability and damaging lifestyle.
OUT: Changing your physical appearance: Skin picking, skin crawling, tooth decay, hair loss, aged appearance etc.
At the end of the day this filthy ICE makes you UGLY!