
Our Town’s Ice Fight has been on a crusade to stamp out the use of the drug Ice in region Geelong being the first.
Members of the community have banded together to highlight the impact of Ice and come up with collaborative ways to educate and prevent its’ use.
Another innovative project has been the partnership with industry sectors to develop ongoing education in relation to illicit drugs with an Ice specific focus.
This education is industry specific and industry related and will be delivered via a mobile phone app, known as the ‘Tradie App’.
“The Fight Continues” campaign aims to highlight the positive inroads that have been made in the fight against Ice and encourages the community to show their support for Our Town’s Ice Fight.
Since its’ Declaration Day back in November 2014 a total of nine key projects have been implemented to make a difference in Geelong. Four pillars were established - Sport, Youth, Education & Workplaces. Each pillar developed a number of projects using a collective impact model to address the issue of Ice in our community, all aiming to educate and empower people to be better informed about the issue of Ice in our community.
To date over, 40 workplaces, 16 commercial worksite and 29 community and business group presentations have taken place. 4,000 employees have participated in Ice awareness talks across the Geelong region.
